EXHIBITION STAND
DIE VERANSTALTUNGSMACHER developed a new exhibition stand design for ABB E-mobility GmbH on the occasion of Power2Drive Europe 2023 from June 14-16, 2023 in Munich.
With the realignment of the stand design, the topics of sustainability, innovation and the integration of use cases will be more strongly focused and visitors will be welcomed in an inviting atmosphere.
With their approach of designing an exhibition stand for people and good conversations, where the products are harmoniously integrated into the overall design, the event organizers were able to win the pitch. The scalable concept was not only convincing due to its sustainability approach with a planned service life of 3 years, but above all due to the visual integration of the products into the respective working environment.
In the FLEET segment, the TERRA HP Gen. 3 charging station was placed in front of a bus depot, one of the Charger's many areas of application. The T360 was used as a public product for use on roads and in front of shopping malls and the Terra AC Wallbox was placed in the home segment in front of an abstract detached house.
Thanks to the structure of the stand, visitors were able to discover something new at every corner or bridge short waiting times in the coffee store. And the concept worked, because the time spent at the stand was significantly increased, which above all contributed to the quality of the leads.
