CONFERENCE &GALA
After the event was held as a digital event in previous years, this was the first major event at the Bürgenstock Resort for all partners and their companions. There was also a special focus on the farewell to a member of the Executive Board who has played a key role in shaping the company in recent years.
For this event, the Bürgenstock Resort high above Lucerne and Lake Lucerne was chosen as the central focus of the event. This legendary location also provided the impetus for a special staging that paid tribute to the place and the people and was harmoniously embedded in the individual event sections and the architecture of the resort.
For the conference, the stage and the setting were chosen in such a way that the view outside remained almost unobstructed and yet offered a state-of-the-art playing field for the numerous interviews and talks with national and international speakers. The use of a wide variety of film contributions in combination with the professionally moderated discussions based on well-known TV formats made the conference an interesting and entertaining part of the program that could easily have been extended.
There was also plenty on offer for accompanying persons during the conference. From specially created, high-quality tours through the city and into the countryside, guests were also able to discover a wide range of sports, art and culinary delights. A joint boat trip across Lake Lucerne was also on the agenda for all guests on the first evening.
The highlight of the event was undoubtedly the dinner party, which took place in the tennis facility at the Bürgenstock Resort, which had been specially converted for the event. Within a week, the sports facility was transformed into an elegant evening location with two dinner areas and a connecting party area. The dinner party culminated in a private concert by an international artist followed by a party.
