INCENTIVE & CUSTOMER EVENT
In 2023, "euroShell Deutschland" invited its sales managers and partners in the logistics and fleet sector as well as their partners and family members to a weekend full of adrenaline and entertainment at the Nürburgring. This was the second time we had the pleasure of accompanying the company to the ADAC Truck Grand Prix.
Guests were invited to the exclusive Shell Box above the BMW M Power Grandstand on the start and finish straight, where they could experience the fast-paced races of the ADAC Truck Grand Prix up close. The box not only offered a first-class view, but also an impressive range of culinary delights and activities, including a state-of-the-art racing simulator.
In addition to first-class racing action, exclusive insights behind the scenes of motorsport were also on offer. The grid walk, a visit to the paddock and an autograph session with the drivers were highlights that gave the guests a unique experience.
The highlight of the weekend was the joint visit to the music festival at the Mühlbachschleife. The perfect combination of racing spectacle and live music created an unforgettable atmosphere, where networking was not neglected either.
DIE VERANSTALTUNGSMACHER was responsible for the entire, including project management, the supporting program, hotel scouting, and transfers.
